Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers’ research and identify target audience, create products and services, develop pricing strategies, formulate advertising and promotion programmes, implement methods of distribution and manage ongoing customer relationship.
Marketing is an extensive field with many interesting opportunities for studies. We offer the HND and top up bachelor of Technology degree programme in marketing. Just as Accounting, banking and Finance, Insurance and Marketing, HMS offer all HND and top up degree in management. There is no successful business without a successful organization and management of the human resources, financial resources, technical and other resources necessary for a successful production of the much needed goods and services. The management programme steps into close this gaps and to ensure that businesses are profitable to investors.
The Higher Institute of Management Studies is a private Higher Education Institution authorized by the Ministry of Higher Education (MINESUP), Cameroon. It is a fast developing Higher Institution of learning specialized in business studies. We train candidates in Accounting, Banking and Finance, Management, Insurance and Marketing for the Higher National Diploma, Bachelors Degree and MBA.
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